Design
2
Validate
3
Empathize
1
Personas
We wanted to form a deeper understanding of our users' goals, needs, experiences,
and behaviors. So, we created 4 personas for each of our user segments. They were
based on user interviews and surveys, and we kept updating them throughout the
project as we gathered more data. We used these personas whenever we wanted to
step out of ourselves and reconsider our initial ideas.
Why did you decide that you need personas?
What data did you use to build your personas?
What information did you specify for each persona?
How did the personas affect the design process?
At which stages of the design process did you reflect back on the personas?
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